eBusiness Prospects branding delivers comprehensive packaging, identity and branding solutions for small, mid-sized and also Fortune 500 companies worldwide.
Since 2003 eBusiness Prospects has been producing award winning branding, identity and package design solutions. eBusiness Prospects offer worldwide branding, identity and package design solutions to both the direct-to-consumer and business-to-business arenas. Some of the industry segments include professional services, hotels, beauty shops, consumer electronics, healthcare, sporting goods, advertising agencies, banking, medical centers, housewares, food, beverages (alcoholic & non-alcoholic), furniture and metalworking.
If you aren't an expert on design industry, you might have wondered what the difference is between branding and identity. Even some designers are confused by these terms. While both are similar, one is a subset of the other.
Identity is about visuals and packaging.
Branding is about creating a customer experience.
Branding is certainly not a light topic - whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a brand as an organisation, service or product with a personality that is shaped by the perceptions of the audience. Branding is the process of developing a perception about a business or a customer experience that includes design as part of the process, but is also driven by elements such as naming, marketing strategy, advertising, public relations, market research, customer feedback and more.
One major role in the brand or corporate image of a company is its identity.
Identity involves strategically and consistently applying your well defined business image (logo, layout themes, colors, etc.) across many types of media to generate top-of-the-mind recognition in your target audience. Identity is an important piece of the branding puzzle for most businesses and helps to enable customer response. Identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.
